Paid Advertising

Audience Research and Targeting:

• Identifying high-intent audiences across platforms by analyzing demographics, behaviors, interests, and buying patterns to ensure ads reach the people most likely to convert.

Creative Strategy and Development:

• Building campaigns with the correct objectives, budgets, placements, and ad sets to create a scalable foundation for testing, optimization, and long-term performance.

Campaign Setup and Structuring:

• Building campaigns with the correct objectives, budgets, placements, and ad sets to create a scalable foundation for testing, optimization, and long-term performance.

A/B Testing and Optimization:

• Monitoring key metrics like ROAS, CPA, CTR, and conversion paths to understand what drives results and how different touchpoints contribute to revenue.

Retargeting and Re-engagement:

• Reaching warm audiences, past website visitors, and engaged users with tailored messaging designed to bring them back and encourage conversions.

Budget Management and Scaling:

• Adjusting budgets based on performance data, scaling winning campaigns, and allocating spend strategically to maximize profitability and avoid ad fatigue.

Reporting and Insights:

• Providing clear, easy-to-understand reports that highlight campaign performance, key learnings, and actionable recommendations for ongoing improvement and growth.